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Research papers

The perfect mix

The paper describes a down-to-Earth approach to optimising a retailer's product assortment in key product categories by the combined analysis of the retailer's internal sales information and external market data.The method offers an alternative to...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: György Szilágyi
Company: MEMRB
April 19, 2005
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Citation

Szilágyi, G. (2005a, April 19). The perfect mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-perfect-mix